Services
Wine communicationservices
C'est Madame Qui Choisit Le Vin works with wine estates on four fronts: brand strategy, content and social media, masterclass hosting and partnerships. Every project starts from your terroir, never from a standard template.
Service 01
Brand strategy
and digital marketing
Strategy defines what your estate says, to whom, and on which channels. It starts with an audit of your current presence and ends with a dated road map, one your team can hold to, built around the searches that matter for your appellation.
- Audit and advice
- Review of the website, the social media accounts and current visibility, then precise objectives and a road map sized to the property.
- Digital strategy
- Search engine optimisation, content marketing and the right choice of channels to establish the credibility of the estate on its key terms.
- Branding and storytelling
- Building a narrative world of the property's own, from the brand signature to the messages that carry each cuvée.
Service 02
Editorial content
and social media
Content gives the estate a face all year round: reportage, tasting notes and images produced on site, then published on the networks where your customers already are. Photo, words and publishing come from the same hand.
- Articles and reportage
- Interviews with winegrowers, a spotlight on the flagship cuvées and a reading of the terroir, written with precision and feeling.
- Tasting notes
- Sensory descriptions built on the WSET grid, useful to wine merchants, restaurateurs and knowledgeable enthusiasts.
- Photographic storytelling
- Vines, cellar, team and bottles photographed at the property, for a coherent and reusable image bank.
- Social media management
- Editorial line, publishing calendar and daily presence on Instagram, TikTok and Facebook.
Service 03
Masterclasses
and tastings
A masterclass turns a bottle into an experience. Guided tastings hosted for your customers, your teams or your guests, at the property or at a private event, with the sensory method learned in WSET training.
- Guided tasting
- Wine selection, running order and hosting, from the discovery format to a vertical of vintages.
- Team training
- Vocabulary, service and sales arguments for cellar door, front desk or dining room teams.
- Private event
- Client evenings, board gatherings and partner meetings built around your cuvées.
Service 04
Collaborations
and partnerships
Partnerships open doors that a post alone does not. Access to a network built since 2018 among châteaux, négociants, wine merchants and restaurants, to widen your audience and your credibility.
- Influence and social media
- Collaborations with other recognised wine and gastronomy creators, reaching a targeted audience that is already passionate.
- Specialist events
- Advice and support at trade fairs, shows and wine competitions to catch the attention of the media and the trade.
- Professional introductions
- Introductions to the châteaux, négociants, wine merchants and restaurants in the network, to create lasting synergies.
Method
How a project
runs step by step
Every collaboration with C'est Madame Qui Choisit Le Vin follows four stages: a scoping conversation, a visit to the estate, the production of the content, then publishing and follow-up of the results. You approve each stage.
- 01
Scoping conversation
A first call to understand the estate, the objective and the deadline you are working to.
- 02
Visit and scouting
A day on site: vines, cellar, team and tasting, to spot what deserves to be told.
- 03
Production
Photo, video, copywriting and publishing calendar, produced according to the approved road map.
- 04
Publishing and follow-up
Publication on the chosen channels, a reading of the results and adjustment of the plan for what comes next.
Key facts
The framework in plain terms
- Provider
- C'est Madame Qui Choisit Le Vin, independent agency founded in 2018 by Estelle Mau
- Base
- Bordeaux, Nouvelle-Aquitaine
- Area served
- All of France and well beyond
- Services
- Brand strategy, editorial and photo content, social media, masterclasses, partnerships
- Typical clients
- Châteaux, independent winegrowers, négociants, wine merchants, restaurants
- Training
- WSET Level 2 in Wines, IPC Bordeaux (CCI Bordeaux)
- Wine brotherhoods
- Jurade de Saint-Émilion, Confrérie de Montagne Saint-Émilion
- Working languages
- French, English, Khmer
Let's work together
A service is not picked
from a catalogue
Tell me what your estate wants to achieve this year. The right combination is built from there.