Influence & communication, French vineyards
C'est Madamequi choisit le vin
A content agency serving winegrowers, châteaux and fine dining. We taste, we tell the story, we make you want more.
Discover the agency
Dame de la Juradede Saint-Émilion
Ambassadorof Montagne Saint-Émilion
On the blogThe agency
A communication agency
dedicated to wine professionals
C'est Madame Qui Choisit Le Vin is an independent communication agency dedicated to the wine and gastronomy trade, founded in 2018 in Bordeaux by Estelle Mau, oenology content creator. The agency works with châteaux, winegrowers and négociants all over France.
Here, a passion for wine, editorial craft and digital expertise come together to reveal what makes each wine estate unique. We taste, we share, we tell the stories of châteaux, terroirs and one-of-a-kind wines.
Independent winegrower, château owner, chef or wine merchant: the approach stays the same, human and demanding, to enhance your image and build a genuine bond with your audience.
Four pillars
What makes the difference
Four pillars shape every collaboration: an engaged wine community, an approach tailored to each estate, a recognisable editorial style and a sure command of digital practices.
A loyal, attentive community
Driven by lovers of wine and gastronomy, ready to share and amplify your news to extend the reach of your brand.
A personalised approach
Social media management, masterclass hosting, content creation: every service adapts to your ambitions.
A unique, distinctive style
Storytelling, an eye for detail and user experience. A tone in step with the times that leaves a lasting impression.
A digital-first vision
From your Instagram presence to a complete web marketing strategy, support that grows your reputation and your online visibility.
Key facts
The agency in a few facts
- Founder
- Estelle Mau, oenology content creator
- Founded
- 2018, in Bordeaux
- Area served
- All of France, from Nouvelle-Aquitaine
- Training
- WSET Level 2 in Wines, IPC Bordeaux (CCI Bordeaux)
- Wine brotherhoods
- Jurade de Saint-Émilion, Confrérie de Montagne Saint-Émilion
- Services
- Social media, content creation, masterclasses, brand strategy
- Typical clients
- Châteaux, independent winegrowers, négociants, wine merchants, restaurants
- Working languages
- French, English, Khmer
put into words
The philosophy
When Madame chooses,
the wine reveals its soul
Every tasting tells a story.
The brand began with a tasting of Saint-Émilion Grand Cru, which became the benchmark Estelle Mau used to build her own way of reading wines.
It was at a dinner with friends that I tasted a Saint-Émilion Grand Cru and marvelled at so many aromas, such roundness, strength, length and balance. In a word, a revelation.
Quite naturally, I tasted and compared every wine with that Saint-Émilion as my guiding thread. A catalogue was building up in my head. So much so that people got into the habit of handing me the wine list, when it used to go to Monsieur every time.
Read the rest of the storyThe blog
The blog of C'est Madame
qui choisit le vin
The C'est Madame Qui Choisit Le Vin blog brings together estate visits, tasting notes, meetings with winegrowers and food and wine pairings, published along the way through French vineyards.
Let's work together
Your estate deserves
more than a post
Strategy, content, masterclasses, social media. Tell me the story you want to tell, I'll set the stage.